According to UNESCO, Africa’s film and audiovisual sector is estimated to account for roughly five billion USD in revenue on the African continent and employs millions in various capacities and skills.
Stories on the continent are abundant and over the years, perceptions of Africa’s creative film industry have changed. There’s now an even hungrier market for films made in Africa and about the continent, homegrown film academies all over the continent have stepped forward to train the next generation of African filmmakers in response. (abstract from Forbes Africa)
The African Pavilion's objective is to help further enhance the viability, sustainability and reliability of the African creative industry.